Their network of organizations includes The Marsha P. Add all ingredients into a shaker filled with ice and shake for about 10 seconds. Strain into a coupe glass and garnish. Visit Site. As with all her endeavors, Cox delivers a series of ads that are a joy to behold. Like the most amazing person at the most amazing holiday party, Cox is a fabulous focal point for the viewer, establishing a holiday ethos for consumers to aspire to for the season.
Keep in mind that this ad is only one part of the fun, with more videos and interactives coming down the pipe throughout the season. We are thrilled, again, to be partnering with Smirnoff and Laverne Cox to share this engaging campaign with our customers.
Talk to your Breakthru Sales Consultant today about getting ready for the holidays with Smirnoff and find out more about ways your business can leverage campaigns like this for more sales this season. Join our email marketing program for weekly updates on the latest industry trends, product innovations and news. But Americans weren't quite ready for that odorless, flavorless spirit so the factory only managed to sell 4, cases in its first years.
A few years later he helped invent the Moscow Mule—vodka, ginger beer, lime, ice, served in a copper mug. Our people came rushing in to me. It was great. All the people who saw the sign were rushing into the bars to try the drink. The brand's first famous tag line was "Smirnoff Leaves You Breathless. It had A-list celebrity endorsements.
But in the s, Smirnoff took a dive. It was cheap. Under Diageo, the brand has rebounded—at 9 million cases per year, it is the top-selling brand of vodka in the United States.
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